Few years back, social media was considered as a temporary platform which was used mostly by youngsters. But, over time, many social media platforms are now boons for businesses. Nowadays, there are over 3 billion internet users and more than half of them have social media accounts. Famous social media platforms are now part of digital marketing and they offer businesses strong data about their clients. If you have a business and do not know how to use social media to your advantage, here are some advices.
Valuable Customer Insights
Social media produces a massive amount of data about your customers in real time. There are around 500 million Tweets, 4.5 billion Facebook likes and 95 million of Instagram photos and videos daily. Behind these numbers, there are many information about your customers- who they are, how they feel about your brand and what they like. Through active engagement and social data, you can get information about your clients to make smarter decisions. For example, if you’re making use of Hootsuite, you can collect information from all social sites to see what people think of your brand.
Brand Awareness and Loyalty
When your brand is present on social media platforms, it can easily be tracked and found by potential customers. If you let players connect to you through social media platforms, you can increase customer retention and brand loyalty. For instance, one site which makes use of social media platforms is Kitty Bingo. This online bingo site makes use of Facebook and Twitter to create a good relationship with clients. If you look for Kitty Bingo on Facebook, you will see their page where many useful and funny videos are posted. Plus, there are even some quizzes or small games which can give you freebies like free spins, free cards and loyalty points. There’s a study by The Social Habit which shows that 53% of people who follow brands on social media platforms show their loyalty to the brands.
Posting ads on social media platforms is an inexpensive way to promote your business and to distribute content. For instance, if you are doing a campaign on LinkedIn, you can add details like company, location, gender, age and so much more. If you are planning on running an ad on Facebook, you can target your audience by segmenting the location, connections, behaviours, interests and demographics. And, you can measure the performance of your ads in real time.
Rich Customer Experience
In today’s world, if you are not on social media, your customers will always expect to embrace it sooner or later. This is simply because more than 67% of consumers now turn to social media for customer service. Customers expect much as there is fierce competition, and they always want quick replies and 24/7 support- the company which does it wins the loyalty! As per a study done by Aberdeen Group, companies which engage in social customer service have better annual financial gain.