In today’s digital age, information about people and brands spread spread at lightning speed. As far as your brand is concerned, this can be both a good and a bad thing. When you’ve accomplished something, you want the world to know about it right away, but when something goes wrong, you’d rather that not everyone find out.
Social media listening helps keep a handle on the online chatter about your brand. With social listening, you can monitor all the major social media sites like Facebook, Instagram, etc. and also the less popular ones where viral content often begins, and you will be warned if any red flags come up.
Using social listening allows you to have actual and meaningful conversations with your customers, come up with products and services they want and makes it possible for you to shift strategies if it becomes clear that this is the right thing to do.
Using social listening can change the culture within your organization. When the employees of a company are hearing what their customers are actually saying, then the focus naturally changes to giving them what they want. This is always a good thing.
When you use social listening to swiftly respond to customers, they like this. It’s a basic human instinct to want to have your opinion matter, and a good social media listening platform makes it possible for a company to show their customers that they care about them.
In the unhappy event that a negative rumor develops about your brand, social media listening allows you to respond swiftly and hopefully nip it in the bud. The analytics tools that come with good social media listening platforms such as Netbase also make it possible to see if the negative chatter is affecting sales.
Furthermore, with social media analysis and social listening, you aren’t bothering customers and potential customers with annoying survey requests. Rather, you’re responding to what they have already said. Customers constantly make comments about the brands that they use to each other online, and all you have to do is listen in. Marketing becomes inbound and ineffective rather than outbound an aggravating.
A comparison of listening and monitoring
Social media listening is a more comprehensive activity than social media monitoring. With social medial listening, you are trying to detect any specific mention of your brand, especially if it is bad, and then analyze the results and data. Social monitoring, by contrast, is simply about keeping track of what is being said. Social media listening, and the analysis of data that is part of it, allows you to develop strategies and see where your customers would like you to take your brand.
A social listening strategy is becoming increasingly necessary for almost any brand. The good news is that a platform like Netbase will allow you to participate in a painless manner.
Netbase is intuitive and user-friendly software that lets you know what people are saying about your brand in real time. A cutting edge product, it uses artificial intelligence to scour the Internet for anything about your products, services and brand name. Furthermore, Netbase prides itself on its awesome customer service, and they are always an email or phone call away.
Through using the platform, you will have access to an enormous amount of data that is carefully sorted and analyzed for you. It can keep track of literally trillions of conversations about your brand. Major corporations such as Coca-Cola and Arby’s use Netbase. This platform has long been ahead of its competition, and its current tool set keep it there.