A Guide to Selecting the Right CRM Tool for Your Business

Businesses are increasingly looking for ways to improve their efficiency and reduce time wastage. A Customer Relationship Management (CRM) system helps in improving business efficiency. It also helps protect your customer database. Look for a CRM system that your associates can quickly adopt and use. When you’re focused on your core business, it’s not easy to find the time to compare CRM solutions. Here are a few factors to help you find the right CRM system for your business.

Goal

It’s important to understand the problem you want to solve before selecting your CRM tool. Putting the following goals in order of importance to your business will help you determine which CRM tool best fits your business:

  • Increase productivity
  • Manage relationships
  • Track opportunities
  • Increase profitability
  • Generate customized reporting
  • Offer connectivity between teams

Implementation

There is going to be a period of implementation any time you are introducing or changing a new CRM system. In some cases, you may need one of your staffs or an outside consultant to head up the deployment. Either way, there is going to be a period of training and testing. That helps fix your system and establish the best practices. Even if you don’t incur external implementation costs, there are still costs associated with training your team.

Customization

Your CRM tool should be flexible enough to handle your processes. Differentiation helps your business stand out from the competition. You want a CRM system that will grow with your needs. You are looking for a system that can adapt to your changing processes without being replaced.

Mobility

Mobility has become critical in today’s world. Your sales team will use laptops, tablets, and smartphones to access your data. Look for a CRM system that can be accessed through a variety of web-enabled devices. You want a system that you can update regularly. It should also remain current with modern technology.

Compatibility

Compatibility with different apps is becoming less of an issue. You can use APIs to connect several apps. Nonetheless, you want a CRM system that can easily integrate with your existing applications. A third-party platform will help you connect all your systems through APIs.

User Adoption

No matter which CRM system you choose, some members of your team will resist change. Your sales team may feel threatened by a new CRM system. Sales team often believe that giving up their customers’ contact information puts their positions at risk. However, involving them in the selection of your CRM system makes them feel less threatened by new software. The more you involve your sales team in the selection of a new CRM tool, the more likely they are to adopt it.

Choosing the right CRM system for your business is critical to its success. Dedicate enough time to find the best CRM system for your business. You want a client management program that best fits your business model. Choosing the right CRM software will help increase your business growth.