How To Start An Online Casino Gaming Blog – And Why You Should


Cartoonist Scott Adams once wrote that blogging “is like work, but without coworkers thwarting you at every turn”. If you’re someone who likes the idea of being able to set your own schedule, be your own boss, and write about the things that interest you, then a career in blogging could well be something for you to pursue. Even if you don’t have a professional interest in blogging, it’s worth starting one just for fun; everyone has something to say, and a blog is a perfect place to say it. You don’t necessarily need to worry about regular upkeep if you’re not planning to turn your blogging enterprise into a profitable venture, but just having a blog – somewhere for you to vent and express yourself – can be beneficial.

Online casino gaming is the perfect subject about which to start a blog. There aren’t many blogs out there concerning online casino gaming that don’t already have a vested interest of some kind; most online casino blogs tend to be owned by casino platforms, so they’re biased one way or another. There are plenty of ways you can approach online casino blogging; maybe you’re a player who wants to share some amateur tips, or perhaps you’re looking to start up your very own online casino gaming business. Whatever you decide to focus on with your online casino gaming blog, we’re here to help you. Here’s how you can start up your casino gaming blog and why you should consider doing so, even if you’re a casino gaming neophyte.

Decide what to focus on

First and foremost, your blog should have a brand, an identifiable set of things you write about regularly that you can be relied upon to deliver new and useful knowledge about. If you’re not a professional – that is, if online casino gaming isn’t your main source of income or a secondary income supplement – then your best option is likely to write about where players can find the best online casino deals and platforms.

Choose your platform and pick a domain

There are plenty of blogging platforms out there to choose from. WordPress and Wix are perhaps the two most well-known options, but if you’re serious about blogging then these should be stepping stones rather than full hosting solutions. For the best results, we recommend purchasing a domain name and then using either WordPress or Wix to generate and create the content you have on your domain. Having a professional domain name is crucial as a blogger; it’s commercial suicide to have WordPress or Wix watermarks in your URL or on your content. For your domain, we recommend picking something that’s memorable and indicative of the content you create. As an online casino blogger, pick something relevant, like “HighRollerBlog” or “PokerProf” or something similar.

Pick a relevant theme and visual design scheme

Your casino blog needs to reflect the high-flying, exciting lifestyle of an online casino gamer. Picking a traditional casino-style background won’t see you far wrong; roulette wheels, poker chips, and Vegas-style neon are all solid options for a casino blog theme. It’s not easy to settle on the right theme for your blog, but remember that there isn’t really a right or wrong answer. If you like it and you think the theme is thematically appropriate for your casino blog’s content, then you can’t go far wrong. Red and green is always a solid and dependable colour scheme because it reflects casino play, but you could also try a more muted silver and gold aesthetic to make your blog look a little more classy and high-end.

Start writing

A blog is not a blog unless you have content on it, right? The most important thing to do – more important than picking a theme or settling on a domain name – is to generate consistent, high-quality content for your blog. As an online casino blogger, you could perhaps write some tips on how to consistently win in your favourite casino games, or places that players can go to enjoy high payouts and good beginner bonuses. For example, if you want to send players to a site where they can find an exclusive Spin Sports bonus to help them on their way to online casino gaming dominance, an online casino gaming blog would be the perfect place to do that. If you are a professional, then perhaps you could help people with tips and strategies that have worked for you throughout your career. You could document your own journey from online casino gaming beginner to pro-level amateur or even to celebrated gambling professional. Whatever your content may be, it’s important for it to be informative, engaging, and three-dimensional. It shouldn’t feel flat or rote; it should reflect your personality and the journey you’ve taken.

Promote your blog


Generating content is crucial, but it won’t get you readers and followers on its own. The next thing you need to do is to promote your blog in as many places as you can. Social media will absolutely be your friend here; share your casino blog on as many social media platforms as you can. That includes Facebook, Twitter, Instagram, and anywhere else that you have friends who could read the blog. If you know people on social media who are casino gamers – either online or in the real world – ask them to share the blog with as many people as they possibly can. You’ll hone your online casino blogging craft by getting your content seen by as many professionals within the industry as possible, as well as amateurs who want to get into casino gaming but haven’t found an entry point yet.

By following these steps, you’ll be well on your way to starting your very own online casino gaming blog. After you’ve gotten yourself established, you could reach out to casino brands or other bloggers to network and create connections. This way, you’ll become an unstoppable force in the casino blogging sphere.    

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