No matter what sort of industry you work in, it is important that you stand out amongst your competition. That is why even the smallest of marketing and communication tricks can provide the greatest assistance in getting your brand name out there. One of these tricks is actually in relation to your phone’s number. You need to be asking yourself, how memorable and catchy is it? Well, here are some of the best ways to ensure that it sticks in the minds of all of your clients.
Vanity Phone Numbers
So, as a starting point, it’s important to not just go with the phone number your telephone company assigned you to. If you choose to accept it, you will find that you are saddled with just an array of random numbers. That will make it easily forgettable and may impact the number of customers you receive. There is nothing wrong with wanting to change to a vanity phone number. A vanity phone number will allow you to pick your own digits and give you full control of your contact details.
Some of the best advertisements have made their phone numbers memorable by simply adding them to a rhythmic beat. Take a look at “Hasting’s Direct” advertisements. Yes, they employed charming actors and fun themes in their advertisements, but what made their phone number memorable to potential clients was its rhythm. The number sounded more like a song and was spaced out as 0800 // Double O // 10 66. Once this rhythm was combined with a small jingle then it stuck in the heads of its customers. If you want to create an effective phone number for your firm, try using this technique in your advertisements. For instance, let’s say you wanted to find out more about 0300 numbers, it could be easily used in the same pattern but just put to a different jingle.
When it comes to remembering a company’s phone number, one of the best things you can do is keep it as simple as possible. That means you should think about incorporating simple patterns that anyone can remember. This can be as simple as a numerical pattern, consisting of 1, 2, 3, 4, etc. The simpler the pattern is, the more likely that you can take advantage of this to make it become memorable to your clients.
This is a bit of an obvious point, but you should potentially consider making it even simpler. You want your clients to remember your phone number, so you need to make things as easy as possible for them. This is why you should consider using repeated numbers for your phone contact. Some people choose to use the same number over and over again (such as 0300, 9999…) but others may repeat two numbers at the end of phone number (such as 0300, 9393…) That way the client can remember the number or quickly jot it down before the end of your commercial. Remember, you are not just thinking about making it memorable for a long time, but enough memorability to jot down all of your contact details before your advertisement ends.