Why Tech Reviews Shouldn’t be Too Technical


It’s rather ironic to read some advice about how reviews on technology shouldn’t be too technical, isn’t it? However, when you consider the technology to be deployed in action, especially from the point of view of the end-user, it makes perfect sense.

This is fortunately something which the tech industry itself has long since caught-on about, even more so the funders and investors who may not themselves be directly involved in the creation of the actual technology to be rolled-out. It was mainly a case of the entire industry learning from one or two pioneering tech companies that went to market before anyone else, even if they were targeting completely different markets with each of their own technology solutions.

What happened was that a technically robust and impressive solution was built, passed around the creators’ colleagues and friends list for testing, all of whom absolutely loved it, but the same tech solution ultimately failed to take off when it entered the end-user market. Consumers didn’t take to it, which brings into view the exact reason why tech reviews shouldn’t be too technical.

They should be conducted more from the point of view of consumers as opposed to fellow tech-heads. This is because fellow tech-heads tend to focus a bit too much on the technical side of things, whereas the consumer is only concerned with the end-user-level deployment. Does it work for them?

More importantly, does it work well?

Take into account the example of a New Zealand Online Casino Guide, one which would be put together by the technical people involved with the development of an online casino platform, and the other put together by a casino enthusiast. Hey, let’s throw in a third type of reviewer as well, in the form of an affiliate marketer seeking to make money referring gamers to a list of casino platforms they’re affiliated with.

The technical guys, including the likes of programmers, coders, developers, online security staff, etc, wouldn’t be able to help themselves but get technical with their reviews. If I have some programming knowledge that has anything to do with the technology that goes into coding a casino game engine, for instance, I would naturally have the inclination to want to focus on details such as the logical robustness of the code written, the performance of the game simulator (speed, smoothness, memory usage, randomization, etc), and other such features.

My review as a result would be totally worthless to the end-user, in the form of a potential patron of those online casinos to try out, whereas the reviewer who is themselves an online casino gaming enthusiast will focus on the issues a typical consumer would be specifically interested in.

Pretty much the same would apply in the case of the reviewer who has more to gain out of putting together this review, i.e. that reviewer who is going to get remunerated as an affiliate referring new players to the nominated online casino platforms.

So as much as the technical gang has its place, that place is behind the scenes, tweaking and tuning the tech they’re working on to fit in with what the end-user market wants.

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